McLaren Artura Secret Event: Dubai & Riyadh


Kicking off a roadshow while pandemic is still full on was not that easy – but we have craved for a good roadshow. McLaren Artura Secret Event was the perfect start of a more dynamic events environment.

First event happened in Dubai 11th – 14th of January, and second took place on February 2nd-3rd in Riyadh.

CRAFTSMEN team produced a large metal backdrop as well as the screen content and a light show in perfect sync. The preview was highly confidential for selected guests only and hosted, among others, widely famous personality Supercar Blondie. To see the video featured on her Instagram profile click here.